Audience Clickbait MarTech 
Martech
JUNE 11, 2025
Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait.
Martech
FEBRUARY 11, 2025
If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Anchoring effect What is it?
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Martech
JUNE 3, 2025
What ethical persuasion looks like Persuasion respects your audience and builds trust. In a world full of clickbait, be the brand your customers can trust. The post Real persuasion doesnt require manipulation appeared first on MarTech. ” These tactics aren’t clever marketing. Write with clarity. Design with empathy.
Martech
APRIL 1, 2024
Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment. The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain. Get MarTech!
Martech
APRIL 25, 2025
It’s not that email is dead it’s that long-form newsletters often fail to hold the attention of a digitally fatigued audience. That’s not to say you can’t have fun or be indirect, but the days of tricky, clickbait-ish subject lines getting you an open are over. What do those exceptions have in common?
Martech
JULY 8, 2025
But through it all, I’ve tried to stay grounded: Understand the audience. Martech bloat. Metric Value Notes Substack Subs 377 +26 in 30 days Substack Monthly Views 12,035 All organic Substack Open Rate 44% No clickbait LinkedIn Followers 458 All earned Bots 0 Fake Urgency 0 Viral Hacks 0 We’re not here to impress VCs.
Martech
JUNE 13, 2022
“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. It’s about understanding your target audience.” Shiao said.
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