Audience, Click Through Rate, CPL and Finance

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Audience

Click Through Rate

CPL

Finance

What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

MAY 30, 2021

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. Therefore, affiliates should be trying to improve visibility and get their ads in front of their audiences. But, when you fail to meet these values, it’s safe to assume that you need to do some work on your campaign.

Affiliates

Affiliates CPA Advertising Marketing

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

JANUARY 13, 2023

Many publishers prepare media kits for advertisers to inform them about their reach, audience base, and other important parameters, along with the rate chart. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., play an important role in determining the CPM rate.

CPM

CPM Ad Inventory Impressions CPL

AdTech Trends

What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

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