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Eight Performance Marketing Channels You Need to Use

MNTN

These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand. You can summarize performance marketing’s benefits in two points: It can be more affordable than old-fashioned advertising, which took more of a ‘crop dusting’ approach. Native Advertising. Affiliate Marketing.

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Top 3 Performance Marketing Channels You Need to Use

MNTN

The content is delivered “over the top” of old-fashioned broadcast or cable network programming. Roku and other CTV home screens have valuable advertising real estate that can reach viewers while they’re engaged in making their viewing choice, a process that can add up to forty-five hours a year, according to Vox.