Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?
Ad Beat
MARCH 6, 2024
Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 million on display advertising in the US during 2023 , of which the vast majority ($137.1
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