Paleo AdTech

DECEMBER 10, 2023

Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC. They managed to net about $1 million in a year and began to think of themselves as a legitimate venture.

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Ad network Pop-Up Demand Side Platform Affiliates 52

Paleo AdTech

MARCH 22, 2022

The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.

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Ad network Pop-Up Demand Side Platform Affiliates 52

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

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Ad Server Demand Side Platform Data Management Platform Affiliates 52

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The sources noted that the fee would jump to €13 on mobile, owing to commissions charged by Apple and Google’s app stores.

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