What is ROAS - How to Maximize your Return On Ad Spend?
Lemonads
JULY 17, 2021
While ROAS is similar to ROI ( R eturn o n I nvestment), ROAS specifically looks at the cost of an advertising campaign, compared to the overall investment that could be counted in ROI. The equation is familiar to ROI but ROAS and ROI are not exactly the same, so how are they different?
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