article thumbnail

Removing silos has become essential for both publisher revenue and reader experience

Digiday

According to Digiday+ research , emerging revenue streams for publishers include programmatic advertising, events, affiliate commerce and selling products. Siloed departments also lead to internal competition for resources, perhaps most notably site real estate.

article thumbnail

Comparison Websites for affiliate marketing

Lemonads

So what are these famous comparison websites and how can you build one for affiliate marketing? Well, the answer is they make money by selling ad space and or with affiliate marketing, of course! But to better understand the process, let us explain in very few words what affiliate marketing is. What is affiliate marketing?

article thumbnail

What the Coronavirus (Covid-19) means for marketers

Lemonads

Businesses, as well as affiliate marketers, need to make adjustments and adapt to our new reality. This article will discuss some of the trends that are emerging during the coronavirus pandemic and what affiliates should do to keep up. Even industries that experienced traffic boosts are seeing a decline in conversions.