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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources. In these cases, knowing which are the most important marketing key performance indicators (KPIs) can help you set up your affiliate campaign for success.

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The Prevention of Ad Fraud

YieldBird

If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle. 10 ways to prevent ad fraud 1.

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15 Tips to Maximize Your Return on Ad Spend (ROAS)

AdvertiseMint

This will help you to save money on your advertising campaigns and improve your click-through rate. Ad extensions can help you to improve your click-through rate and your conversion rate. Cost per click (CPC): This is the amount of money you pay each time someone clicks on your ad.

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The Prevention of Ad Fraud

YieldBird

If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle. 10 ways to prevent ad fraud 1.