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Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

JANUARY 17, 2022

Becoming an affiliate is a great way to take control of your professional life and make money out of the knowledge you already have. Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs.

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CPI - What is Cost Per Install?

Lemonads

DECEMBER 6, 2020

It is important to underline that, in performance campaigns, cost-per-thousand (CPM) or cost-per-click (CPC) is not important for ROI purposes, since in most cases, advertisers pay per installation, rather than per impressions or clicks. Then, advertisements are placed within other apps or mobile websites, in various formats.

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