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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

MARCH 6, 2024

Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. But, from a B2C perspective, the company is best known for appliances and other electronics products. And they’re hardly the only advertisers to bet big on video.

Electronics 82
Electronics Display Advertising Impressions Video Ads 82
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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Programmatic Display Advertising.

Advertising 52
Advertising CPA Marketing Brand Awareness 52
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