InMobi

MARCH 1, 2022

What happened? On February 16, 2022, Google announced plans to extend Privacy Sandbox to Android and sunset the Google Advertising ID (GAID) as a cross-app user identifier within the next two years. The recent announcement expanded the scope of Privacy Sandbox to include the Android in-app environment.

Retargeting 52

Retargeting Ad Tech Advertising 52

Digiday

JUNE 6, 2022

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. That includes contextual targeting proposal Topics and retargeting tool FLEDGE.

Cookies 64

Cookies Retargeting Entertainment Conversion 64

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Data Privacy Updates.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98