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Optimize Your Lead-to-Sale Process: A Data-Driven Guide to Closing More Deals

Single Grain

A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth. Today’s process typically encompasses four interconnected stages: Lead generation : Attracting potential customers through content marketing, social media, SEO, advertising, and other channels.

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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. Outsourcing advertising might just be the secret sauce your business needs to stay ahead of the curve. Let’s dive deeper.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

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Five Ways PubMatic is Prioritizing Data Center Sustainability—and Growth

PubMatic

and this figure is growing as the information technology sector expands. And in support of that mission, we are committed to building the digital advertising supply chain of the future – one that prioritizes transparency, efficiency, and performance, as well as sustainability. Traffic Optimization.