Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

Viewability 52

Viewability CPM Fill rate Impressions 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

JANUARY 10, 2023

Annual trends in advertiser spending are usually similar. Ad spending peaks from mid-October through just after Christmas when advertisers allocate a large portion of their yearly budgets to attract holiday shoppers. With high floor prices, drained out buyers would channel out the bids even before participating in an auction.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

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Video Ads Header Bidding Viewability Fill rate 52

Digital Turbine

DECEMBER 14, 2022

Publishers that use ad revenue as a means of monetization may wish to capitalize on longer gaming sessions with interactive ad formats and longer format unskippable ads that warrant a higher price from advertisers. Auction analytics are extremely important to advertisers. About Kevin Ford, Senior Marketing Manager at Mintegral.

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Let’s find out!

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Header Bidding Ad Server Video Ads Ad Exchange 73

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? What to Look for in a CTV Advertising Platform.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Example “Demand Source A”: 10,000,000 impressions seen. eCPM = $0.33.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. RPMs are the most popular metric in the advertising industry that gives you the numbers for average earnings per thousand pageviews. Related Read : [link]. Get started here. Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Monsters

FEBRUARY 16, 2023

For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns. What Is Header Bidding and How Does It Work?

Header Bidding 75

Header Bidding Ad Server Ad Inventory Ad Exchange 75

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Their ad network currently consists of 240 million unique users, 1.5

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

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Agency Header Bidding Ad Tech Demand Side Platform 64

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. They are likely the first thing that comes to mind when talking about instream video advertising. There are three main kinds of pre-roll advertisements you can choose from.

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Video Ads Conversion Rate Fill rate Ad network 67

PubMatic

MAY 27, 2022

Demand partners that have that privileged top of the waterfall position – or get first preferred access to deals – are often tempted to discourage publishers from moving to a unified auction because they know the extra competition will hurt their fill rates even as the publisher benefits from that additional bid density on every impression.

Header Bidding 52

Header Bidding Fill rate Ad Server Ad Tech 52

Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! They are a leading player in the market for providing mobile advertising solutions for advertisers and app developers alike. They have a 100% fill rate in the UK and offer excellent CPM’s.

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Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! They are a leading player in the market for providing mobile advertising solutions for advertisers and app developers alike. They have a 100% fill rate in the UK and offer excellent CPM’s.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This is a critical point, as over 50% of apps monetize through advertising.

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Fill rate Header Bidding Banner Click Through Rate 52

Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. hide ] What Are Header Bidding Analytics?

Header Bidding 82

Header Bidding A/B Testing Fill rate Video Ads 82

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? The Business Side of Online Advertising And then let's talk about business development.

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Ad Ops A/B Testing Header Bidding Fill rate 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

DECEMBER 21, 2022

By Q4 or Quarter 4, advertisers will have increased budgets and gone into a buying frenzy. It’s best to put your best content in the “hottest” areas and place your advertisements near it. Advertisements displayed on your site are most likely customized for the holidays, so be sure to complement these with holiday-themed articles.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. This real estate needs an advertisement to be monetized. Header Bidding Support. Google AdMob 2. Marketplace 3.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Magnite Did You Find the Right OTT Advertising Partner?

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. That’s why ad analytics are indispensable.

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

Brid.tv

MARCH 23, 2023

With less traffic, you’ll receive fewer ad impressions. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. ” In the digital advertising space, there are significant differences between websites and apps - and even between mobile web and mobile apps.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Provides access to demand partners, leveraging RhythmGuard for higher bid rates and programmatic revenue.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. Header Bidding Support. Now you need to monetize it. Table of Contents. Google AdMob 2.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. An ad monetization platform is a software solution that allows publishers to monetize their content through advertisements. Extensive Video Header Bidding Support.

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Header Bidding Ad Server Video Ads Ad Exchange 52