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The impact of martech on company value

Martech

When low performers become outperformers, they will likely replace search and social advertising with programmatic ad buying. Ecommerce platforms handle both web and mobile app banking services. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share.

MarTech 117
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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Deregulation, lower interest rates, and even the prospect of inflation are all expected to benefit US advertising.

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Omnicom Agrees to Acquire Interpublic Group: How the Numbers Stack Up

VideoWeek

They both work extensively across the creative and media sides of advertising. On the Creative front, IPG’s McCann Worldgroup, FCB, and MullenLowe all offer creative services while Omnicom’s newly formed Omnicom Advertising Group covers BBDO, DDB, and TBWA. billion for Omnicom, and $486 million for IPG.

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The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

VideoWeek

Analytic Edge, a marketing analytics company designated as one of the partners, said the collaboration will help advertisers better understand the interactions between channels and improve their campaign strategies. “It enhances the measurement of reach and frequency for YouTube campaigns, helping advertisers with campaign planning.”

Media 52