Advertising Display Advertising Performance Targeting Retargeting 
MNTN
JANUARY 13, 2023
Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.
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