Beyond the Blog Post: 21 Inspirational Branded Content Examples
Single Grain
FEBRUARY 17, 2020
It's easier to do than advertising. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. Nielsen also found that branded content made consumers more likely to recommend that brand, outpacing pre-roll advertising by 4%.
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