Martech

MARCH 10, 2022

It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — to targeted accounts.

Marketing 110

Marketing Brand Awareness Click Through Rate Audience 110

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

InMobi

DECEMBER 24, 2014

Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns? billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

MNTN

FEBRUARY 13, 2025

Cost Efficiency With Performance-Based Spend With performance marketing, B2B advertisers only pay for measurable actions, such as clicks, leads, or conversionseliminating wasted spend. Here are a few of the top performance marketing channels that work best in the B2B space.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

Single Grain

APRIL 18, 2025

This is why LinkedIn has emerged as the premier platform for ABM execution; its professional focus and robust targeting capabilities are cost-effective and improve many ABM metrics, such as engagement and click-through rates. However, not all LinkedIn ABM campaigns deliver equal results.

ROI 52

ROI Manufacturing Conversion Click Through Rate 52