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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Direct mail. Digital advertising.

ROI 123
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16 marketing automation platforms your organization should consider

Martech

Founded in 1999, London-based dotdigital began as a digital agency and has evolved to serve marketing and communications professionals with its Engagement Cloud. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures. Dotdigital. Product overview.

Marketing 117