Smart-Hub

APRIL 1, 2024

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Adtelligent

JULY 1, 2020

Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64