Ad Tech, Brand Lift and Manufacturing

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. With Addressable Lift, ITV will also offer brand lift and site lift measurement for campaigns at a household level.

Audience

Audience Video Ads Media Agency

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. percent, an 8.4

Retail

Retail Non-Profit Media Healthcare

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

Top Stories Smart TV Manufacturers Show Off AI Integrations at CES Several smart TV manufacturers used this week’s CES trade show in Las Vegas to show off new AI integrations with their smart TV interfaces. Google meanwhile announced new AI capabilities for Google TVs using its Gemini AI tool.

Demand Side Platform

Demand Side Platform Machine Learning Media Manufacturing

AdTech Trends

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

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