Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival
Digiday
DECEMBER 11, 2022
The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Antoinette Siu. Speed reading.
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