VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. Top Stories Warner Bros. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

JULY 18, 2022

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. The Week in Tech. The business has been aided by the support of its primary financial backer, Sir Len Blavatnik.

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

MARCH 24, 2023

Commercial opportunities within the new format include single slide ads, bespoke video with brand integration and promotion, and carousel takeovers. “We are constantly seeking and developing new ways for our audiences to engage with us,” said Lauren Dick, executive director of media and data services at Mail Metro Media.

Media 52

Media Entertainment Ad Inventory Retail 52