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37. Blagica Bottigliero – going into Orbitz, social and affiliates

Paleo AdTech

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. “I was devastated,” she tells Jill and Marty in this candid but up-beat look back. Her journey began when, inspired by her fictional childhood idol Angela Bower of “ Who’s the Boss?

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37. Blagica Bottigliero – going into Orbitz, social and affiliates

Paleo AdTech

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. “I was devastated,” she tells Jill and Marty in this candid but up-beat look back. Her journey began when, inspired by her fictional childhood idol Angela Bower of “ Who’s the Boss?

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. At the time, Yahoo’s ad tech was reportedly aging and it was using blunt persona-based targeting techniques. It had its Ad Network and was the target of takeover rumors itself: an era of turmoil.

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RichPush Review: Why choose RichPush push ad network?

Lemonads

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).

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The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

VideoWeek

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Capella’s encoder, Cambria Stream, inserts ad markers into the output stream for Yospace’s ad insertion to take place.

Media 98
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7 underutilized ways to drive traffic to your brand

NewProgrammatic

However, opting for popular solutions puts your brand up against a very saturated market. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

SEO 52