Ad Targeting MarTech Mobile Ads 
Martech
SEPTEMBER 6, 2022
It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust.
Clearcode
SEPTEMBER 11, 2023
Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?
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Martech
JUNE 8, 2022
According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The post The new identity landscape: A marketer’s guide appeared first on MarTech.
Clearcode
SEPTEMBER 20, 2023
Although these factors will have a negative impact on how DSPs have been working up until now, DSPs will need to evolve to help advertisers navigate this new world, e.g. by allowing them to utilize their first-party data for ad targeting. This can lead to a higher return on ad spend (ROAS) for their clients.
Clearcode
JANUARY 22, 2023
These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads. For advertisers, it means it’s harder to reach their target audiences and measure the performance of their in-app mobile ad campaigns.
Clearcode
DECEMBER 12, 2022
While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications. Working integrations with other AdTech and MarTech platforms.
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