Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Ad Monsters

JANUARY 10, 2025

Notably, over 1000 Ethics jobs are posted on LinkedIn , opening doors for professionals without machine learning PhDs to become AI leaders. 8: AI Will Drive Ad Targeting “Machine learning and artificial intelligence have never been just ‘buzzwords’ in advertising they were always crucial pillars of the industry.

Machine Learning 111

Machine Learning Ad Targeting GDPR Entertainment 111

AdExchanger

JUNE 16, 2024

Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports. Is It All A Performance? Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right.

Machine Learning 113

Machine Learning Ad Targeting Entertainment 113

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? The topics taxonomy will be given readable names, e.g. “Sport”, “Travel” and “Arts and Entertainment”.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook. The contract runs until the end of Q1 in 2027.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

AUGUST 18, 2023

TV4 Play as users know it, with news and entertainment, is always open and free. Equativ Bolsters Targeting Capabilities with Nano Interactive Ad tech firm Equativ has partnered with Nano Interactive, a privacy-first ad targeting provider. “TV4 Play is the platform where we will build TV4’s future.

Ad Tech 52

Ad Tech Audience Agency Retail 52