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How Publishers Can Make More Money With AdTech

Clearcode

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content.

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Best Video Ad Format to Drive Engagement: Which to Choose as a Publisher

Brid.tv

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go. Contact our sales to find out more.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? Drawbacks of In-App Advertising. Banner Ads.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

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Navigating the World of Franchise Ads: A Comprehensive Guide

Single Grain

Online Advertising Online advertising is a marketing strategy that utilizes the internet as a medium to deliver promotional messages to a designated target audience. An illustration of pay-per-click advertising is Google Ads.

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The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

VideoWeek

The two companies say the deal will create a unique proposition across the region, combining RTL’s entertainment and news brands with Sky’s premium sports rights, which cover the Bundeliga, DFB-Pokal, Premier League, and F1. Together, the companies have 11.5 Dependence on search and social is a weakness. Read more on VideoWeek.