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Remove Ad Targeting Remove Data Management Platform Remove Fill rate Related Topics
Display Advertising Ad Space Demand Side Platform Ad Inventory Ad Exchange Ad network Native Advertising Header Bidding Ad Server Impressions More Related Topics >
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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

JULY 25, 2023

The SSP needs the DSP to sell its ad inventory and the DSP needs the SSP to access that inventory. These ad data management platforms form two halves of the programmatic advertising ecosystem, working together to connect advertisers with publishers in an efficient, automated manner. How Important Is an SSP?

Demand Side Platform 52
Demand Side Platform Ad Exchange Ad Space Ad Inventory 52
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How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

Header Bidding 79
Header Bidding Fill rate Ad Server Audience 79
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