Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. By integrating Yahoo ConnectID, we have seen a 4x increase in fill rate on cookieless browsers.”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Monetize More

JULY 8, 2022

Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved fill rates due to more exposure to tonnes of demand partners.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

SODP

JULY 25, 2023

These ad data management platforms form two halves of the programmatic advertising ecosystem, working together to connect advertisers with publishers in an efficient, automated manner. Some networks might have lower ad rates but higher fill rates, which may become a deciding factor for publishers in future auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Platform Type Minimum Traffic DSP N/A.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

JULY 28, 2022

However, Open Bidding also delivers a lower yield because cookie matching on this platform isn’t effective enough if you compare Ad RPMs to header bidding. As a result, they should see a higher ad-fill rate and eCPM than if they were using Google Ad Exchange alone. Which Yield Partners Work With Open Bidding?

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Brid.tv

AUGUST 29, 2022

Marketplace platform comes with an array of tools and features designed to make inventory trading and ad serving easier. For example, there is detailed performance tracking, which allows you to track impressions, fill rates, and more. On top of all these features, Brid.TV Marketplace is also an official Google MCM partner.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52