Why Contextual Targeting in Digital Advertising Is Here to Stay
Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Instead of tapping into user ID-based data that was collected or bought to show ads to specific consumers (i.e., How Does Contextual Targeting Work?
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