The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained
Clearcode
DECEMBER 6, 2022
Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Data Can Publishers Use to Create Seller-Defined Audiences?
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