Ad Targeting Click Through Rate CPM Real Estate 
Monetize More
FEBRUARY 24, 2023
When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM ads differ from CPC ads.
Ad Beat
JANUARY 1, 2020
Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable. Source: inmobi. What’s next for mobile advertising?
Expert insights. Personalized for you.
52 
Let's personalize your content