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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

MAY 17, 2024

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98
Retail Media Ad Tech Audience 98
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Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

Media 57
Media Advertising Cookies Impressions 57
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