Remove Ad Targeting Remove Ad Tech Remove Cookies Remove Data Management Platform
article thumbnail

First-Party Data: Practical Monetization Guide for Publishers

Adtelligent

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. What are the alternatives to third-party cookies?

Cookies 52
article thumbnail

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. Build Your Profitable Ad Exchange Business With Us!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Are the Tradeoffs Between DMPs, MDMs and CDPs?

Ad Monsters

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

article thumbnail

10 Best Alternatives to Third Party Cookies [2023]

Monetize More

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52