Clearcode

SEPTEMBER 20, 2023

The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). This can lead to a higher return on ad spend (ROAS) for their clients. FLEDGE, and Topics API.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. The challenges of adtech. First-party cookies.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting. to just 1.2%.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

AUGUST 8, 2023

PETs for Supply-Side Platforms (SSPs) Supply-side platforms (SSPs) can also leverage various privacy-enhancing technologies to ensure the safety of user data while optimizing ad space for publishers. The post 6 Privacy-Enhancing Technologies for AdTech Companies appeared first on Clearcode | Custom AdTech and MarTech Development.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52