Ad Space Marketing Rich Media Viewability 
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
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Automatad Inc.
DECEMBER 1, 2023
Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. The ad spend on native video ads is increasing YOY in the U.S.
Automatad Inc.
APRIL 7, 2024
Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen.
Clearcode
AUGUST 13, 2023
Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Fast forward to 2023, when 1.96 billion in app stores.
Monetize More
OCTOBER 4, 2022
With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy.
Monetize More
MAY 30, 2023
Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface. Demographic Location.
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