Ad Space Fill rate Impressions Viewability 
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
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Ad Monsters
DECEMBER 21, 2023
However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.
Automatad Inc.
OCTOBER 26, 2023
Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space.
Monetize More
FEBRUARY 8, 2023
It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. This maximizes the value of your ad inventory, making every impression count.
Automatad Inc.
NOVEMBER 23, 2023
Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites.
Automatad Inc.
NOVEMBER 16, 2023
Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process. Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space.
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