Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying
Ad Monsters
MAY 27, 2024
Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. Ad placement optimization. Audience retargeting.
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