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What is RPM (Session, Page and Ad RPM)

Monetize More

By using data and analytics to understand their audience’s demographics, interests, and behavior, publishers can optimize their ad inventory to target the most valuable users. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. How can publishers increase their RPM?

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What is RPM (Session, Page and Ad RPM)

Monetize More

By using data and analytics to understand their audience’s demographics, interests, and behavior, publishers can optimize their ad inventory to target the most valuable users. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. How can publishers increase their RPM?

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. Based on this data, tweak your strategies to maximize ad revenue.

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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Preferred Deals, and How to Setup Them in Google Ad Manager?

Automatad Inc.

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Then, the Ad Manager renders the ad on your website. Ad inventory: You should select the ideal ad space of your inventory for preferred deals.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. The second big reason publishers should consider adopting video ads is how much more successful they are when compared to other types of advertising. Ad Stack Prep .

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads.