Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. Native ads are ad-blocker-friendly.

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Native Advertising Marketing Banner Audience 125

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP. To join an algorithmic buy, publishers must sign up for an SSP. This is not programmatic.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JUNE 16, 2023

Note: We will discuss some of the most prominent ones, such as native ads, later in the article. Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page.

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Brand Awareness Advertising Retargeting Pop-Up 52