Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

YieldBird

NOVEMBER 10, 2023

Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website. To augment contextual targeting, publishers should harness Google Ad Manager’s key values.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Monetize More

JULY 19, 2022

The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. This ensures publishers get the best bids thus maximizing ad revenue.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh? Audiences change.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52