Clearcode

JULY 13, 2023

It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. What Is an Ad Exchange? What’s the Difference Between an SSP and Ad Exchange?

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Adtelligent

OCTOBER 6, 2021

Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home. You can make sure that your ad space is sold at the maximum possible price. How programmatic advertising works. Great reporting.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Tag management.

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Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Acceptable Ads: Adhere to acceptable ad standards to reduce user hostility.

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Smart-Hub

JANUARY 23, 2023

Based on the data from the DMP, the DSP understands which impressions are worth buying for which users. Cons: Some tools are only available to large agencies or clients (e.g., Cost per mile means that an advertiser pays for 1,000 ad impressions on different sites (depending on audience settings).

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Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

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Clearcode

APRIL 26, 2022

advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.

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Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Building a custom ad network will benefit companies that have access to both supply and demand.

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Lemonads

JANUARY 3, 2021

First, let’s take a step back and see what Real-time Bidding (RTB) truly is. RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

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InMobi

JANUARY 17, 2019

Ideally, it should work well for both advertisers (and their partners like DSPs) and for the publishers where the ad will ultimately reside. WeatherBug is one of the world’s leading weather apps and websites, and they offer up ad space to programmatic buyers. So how does this work? How are Prices Set in an Auction?

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