Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. The number of gamers is also booming as there are approximately 3.09

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Monetize More

OCTOBER 13, 2022

Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. It’s a win-win situation as publishers get improved user experience and more ad revenue.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Key Companies: AdExtent, MIXPO, Dynamix, ADISN, adroit, Snap ads.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Header bidding is beneficial for both publishers and buyers/advertisers with the focus being on publishers.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. These networks do the work for you.

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MobileAds

JANUARY 24, 2021

Demand-side platforms (DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving. With it implemented, the advertiser no longer has to go to directly to each publisher to change the creative. Track ad viewability – as trackers are placed within the ad tag.

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