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How Data Decentralization Will Shape the Future of Programmatic

PrograMetrix

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

VideoWeek

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Garante Makes Google Analytics Illegal in Italy.