illumin

OCTOBER 20, 2023

These profiles are then used to deliver personalized ads based on the user’s interests and preferences. However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. What are the benefits of contextual targeting? Follow @illuminHQ

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. How does Header Bidding help advertisers?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. Tappx Scores From The Bench. The Week in TV.

Impressions 52

Impressions Ad Tech Media Agency 52