How to Set up a Programmatic Direct Deal in Google Ad Manager
Automatad Inc.
NOVEMBER 16, 2023
Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price. Here, the buyer is not obligated to buy the ad space, and you are not obligated to reserve the inventory for them while negotiating.
Let's personalize your content