InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Automatad Inc.

JANUARY 23, 2024

It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Ops Hero

MARCH 25, 2023

Ad verification capabilities A range of integrated ad verification functions is built into CM360’s ad server. This protects advertisers’ spend from ad fraud. Viewability – With CM360, advertisers can control where specific ads will be displayed to online users.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Basis

AUGUST 15, 2022

Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. Leveraging advertising automation throughout the advertising workflow will also boost efficiency and reduce manual labor. Talent Retention.

Ad Server 71

Ad Server Viewability Retargeting Advertising 71

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52