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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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Improving Video Programmatic Health in 2023

Monetize More

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player).

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How to Set up a Programmatic Direct Deal in Google Ad Manager

Automatad Inc.

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Inventory type tells buyers what type of ads you are going to for and in which medium you will offer it, like display, mobile app, or video ads. Try that to increase viewability.

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Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next?

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.