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This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, adserver and DataManagementPlatform, and privacy-centric identity solution ID Fusion. “We
The SSP can be single-player or combined with other solutions such as adservers and datamanagementplatforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How datamanagementplatforms collect information.
BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows. Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core adserver and SSP.
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