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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

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Ad Optimization made easy with an AdOps Grader

Monetize More

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works?

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Reporting and analytics: SSPs offer detailed reports on ad performance, user engagement, and revenue, aiding you in making data-driven decisions. Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Interstitial ads take up the whole screen of the device , making it impossible for the user to access the app until the ad is over or they click out of it. They are highly intrusive ads that can negatively affect user experience, but they do have high click-through rates. Rewarded Video Ads.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).