Smart-Hub

APRIL 1, 2024

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. Yes (in most cases).

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Ad Monsters

FEBRUARY 20, 2024

The wait-and-see approach has been popular ever since Google first announced Chrome would cease to support third-party cookies back in 2019. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution.

Cookies 72

Cookies First-Party Cookies Ad Server Audience 72

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do?

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90